Stocked racking aisle at Tarseel's KCIP warehouse
Tarseel-branded delivery trucks at the warehouse
Operator on the spiral scourer line at the KIA production facility
Tarseel team setting up a Shine On display in a supermarket
MadeMovedMarketedSold

Build your brand in Pakistan.

Tarseel helps FMCG brands get products made, moved, marketed and sold across Pakistan. We bring import and clearance, distribution, local manufacturing and brand building together through one accountable partner.

KCIP warehouse, Karachi
2005
Founded in Karachi
First partner: Energizer
550+
Employees
Across Pakistan
18,000+
Outlets covered
Modern trade to corner stores
72
Cities covered
Nationwide distribution
3 + 1
Warehouses + plant
Karachi · Lahore · Islamabad
What we do

Distribution, manufacturing and brand building.

Tarseel helps brands enter Pakistan’s retail market, produce locally and build demand. Our three core capabilities support the international brands we represent and our own brand portfolio.

Reach truck moving Astonish stock at the KCIP warehouse
Moved & sold

Distribution & Route to Market

We import, warehouse, sell and distribute products across modern trade, general trade, HORECA and institutional sales, and ecommerce. Our sales teams and distribution network help brands reach retailers and maintain their presence in the market.

Explore Distribution
Operator running a production machine at the Korangi plant
Made

Manufacturing & Sourcing

Our facility in Karachi manufactures products for Tarseel’s own brands and selected partners. We also manufacture for companies looking to produce locally under their own brand, with the scope agreed around the product and process.

Explore Manufacturing
Tarseel representative reviewing a catalogue with a store owner
Marketed

Brand Building & Marketing

We plan and execute trade marketing, merchandising and in-store displays, and can support or fully manage a brand’s social media and traditional media activity in Pakistan. We also work with partners on new product development for the local market.

Explore Brand Building
Our portfolio

Brands we represent. Brands we build.

Since our first partnership with Energizer in 2005, Tarseel’s portfolio has grown to include international brand partners and our own brands.

Batteries & lightingHousehold cleaningCleaning toolsFood packagingElectrical accessoriesPersonal care
Explore Our Brands
Product group from Tarseel's portfolio: Shine On, Energizer, Eveready, Falcon, Aardee and Astonish
Brand partners
Energizer
Vileda
Astonish
Falconpack
Our brands
Shine On
Aardee
Astonish range on a modern trade shelf
Where we operate

From major retail chains to neighbourhood stores.

Tarseel covers more than 18,000 outlets across 72 cities in Pakistan, through six routes to market.

  • International modern tradeGlobal hypermarket and supermarket chains
  • Local modern tradePakistan’s own supermarket chains
  • General tradeNeighbourhood stores and wholesale markets
  • HORECA & institutionalHotels, restaurants, caterers and offices
  • Sub-distributorsPartner distributors extending our coverage
  • EcommerceOnline marketplaces and quick commerce
See Our Distribution Network
Our network

Three cities. One accountable partner.

Warehousing and branch operations in Karachi, Lahore and Islamabad, with in-house manufacturing at our KIA production facility in Korangi.

Head office · KCIP warehouse · KIA plant
Karachi

Suite No 405, 4th Floor, Beaumont Plaza, Civil Lines Quarters, Beaumont Road, Karachi

021 35222743–45

Regional office · Warehouse
Lahore

Suite No 101-S, Quaid-e-Azam Industrial Estate, Kot Lakhpat, Lahore

021 34500481-82-89

Regional office · Warehouse
Islamabad

Plot # 79, Street # 6, I-10/3, Islamabad

051 8894831

Partner with us

Let’s discuss your plans for Pakistan.

Whether you are looking for a distribution partner, exploring local manufacturing or planning the next stage of your brand’s growth, we would like to hear from you.

Contact Tarseel info@tarseel.net