Trusted brands. Lasting partnerships.
Our portfolio brings together international brand partners and our own brands for the Pakistan market. We support each brand with the capabilities relevant to its needs.
International brand partners
Tarseel has partnered with Energizer since 2005, when our business began. Energizer’s portfolio includes batteries and portable lighting under the Energizer® and EVEREADY® brands.
Vileda joined Tarseel’s portfolio in 2025. Part of Freudenberg Home and Cleaning Solutions, the brand offers cleaning tools across wiping, scouring, gloves and floor care.
The UK brand offers household cleaning and personal-care products, including kitchen and bathroom cleaners, laundry and floor care, and stain removers. Pakistan is currently one of Astonish’s top three export markets, supported by its partnership with Tarseel.
Tarseel has partnered with Falconpack since 2024, building its presence in modern retail and the HORECA sector in Pakistan. The range includes aluminium foil, cling film, baking and wax paper, food bags and related kitchen products.
Our brands
Shine On is our strategic investment in building a sustainable, flexible and fully autonomous cleaning tools business. The range currently spans microfiber cloths, sponge cloths, spirals (pouches and blister), scouring sponges, scouring pads, bath and body care, and a floor-cleaning range.
New production processes, including sponge lamination and in-house body-loofah production, are planned for 2026. Looking ahead, Shine On’s portfolio is set to expand beyond cleaning tools into laundry disinfectants, car care and home care.
Tarseel imports Aardee products and is developing the brand’s presence in Pakistan through its extension socket range. Aardee’s broader household and electrical appliance portfolio offers scope for future expansion into other home and kitchen categories.
Osanis is Tarseel's newest brand, launching in 2026 to meet growing demand for safer, sustainable, plant-based products. A French home care brand made with 100% ingredients of natural origin, Osanis combines effective cleaning performance with environmental responsibility.
It will also extend into baby care with Pakistan's first dedicated organic baby home-care range: an all-purpose cleaner, baby bottle cleaner and laundry detergent, all plant-based and dermatologically tested.
Looking for a partner in Pakistan?
Tell us about your brand and the market opportunity you want to pursue. We can discuss the distribution, manufacturing or marketing capabilities relevant to your plans.