Tarseel brings sourcing, local manufacturing, packaging and nationwide distribution together to help brands bring products to market in Pakistan.
We already source and manufacture products for brands in our portfolio, including Vileda and Shine On. We also work with businesses looking to manufacture under their own brand, whether they supply bulk product for local processing and packing, or need a partner to source and produce a finished product.
Our sourcing and manufacturing capabilities support products already sold through Tarseel’s distribution network.
Through our work with portfolio brands including Vileda and Shine On, we connect sourcing and production decisions with the practical requirements of packaging, pricing and retail.
Shine On, Tarseel’s first home-grown brand, demonstrates this approach across a growing range of cleaning tools, including microfiber cloths, sponge cloths, spirals, scouring sponges, scouring pads and floor-cleaning products.
Tarseel’s KIA production facility provides the manufacturing base for our local operations. It supports production across cleaning tools, personal care, home care and packaging categories. Investment in production space and automation has expanded our capabilities, including cutting, grooving, spiral making and flowpack packaging.
Depending on the product and agreed scope, we can undertake local processing, manufacturing and packing, combining work at KIA with externally sourced materials, components or finished products.
Our cutting, grooving and spiral-making capabilities support the production of household cleaning tools. We assess each project against the materials, processes and output required to determine how it can be manufactured locally.
Packaging is part of making a product ready for sale. Our flowpack capability and wider packaging support help turn production output into finished products presented under the relevant brand.
We work with partners on product requirements, formulation where applicable, packaging and quality control. The production scope is agreed around the product, target price, expected volumes and market requirements.
For businesses that already have a product or supply source, Tarseel offers local manufacturing support using customer-supplied bulk product or materials. Depending on the product and our production capabilities, this can include processing, manufacturing, packing and preparation for sale under your brand.
We begin by reviewing what you will supply, the finished product you require and the expected volumes. From there, we agree the production process, packaging requirements and quality specifications.
You do not need to arrive with a finished product or an established supply chain.
Tarseel can work from your product brief to identify suitable sourcing and manufacturing options, combining local production with external supply where appropriate. We can help source the relevant materials, components or finished products and coordinate manufacturing and packaging under your brand.
The approach depends on what you want to sell, your target customer, price point and volumes. Some projects may be suited to production at KIA; others may require a combination of sourcing, local processing and packing. Our role is to bring those elements together into an agreed product and supply plan.
Tarseel can also support warehousing, sales and distribution across Pakistan, with brand-building and retail-execution services where required. You can engage us for manufacturing or sourcing alone, or discuss a broader partnership that takes your product through to market.
Whether you have bulk product ready for local processing, an existing product you want made under your brand, or a new idea that needs sourcing and development, we would like to hear from you. Share your product requirements, packaging needs, expected volumes and any distribution support you require.
