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Home / Marketing
Brand building & marketing
Capabilities that go beyond distribution.
From trade marketing and in-store execution to media management and new product development.
Trade marketing and retail execution
Planning and executing at retail.
Our trade marketing team plans merchandising, promotions, shelf layouts and displays around each retail channel. It works with the sales and key account teams on joint customer plans, with quarterly or annual reviews of volume and merchandising goals.
Dedicated merchandisers and sales promoters focus on the top 70 accounts nationwide, carrying out agreed displays and promotions. Regular reviews track merchandising goals, brand investment and shelf space.
70%+of Tarseel’s business comes from modern trade customers
Top 70accounts nationwide served by dedicated merchandisers
Listings, customer negotiations and product availability are covered under Distribution & Route to Market.
Point of sale materials (POSM) and in-store design
Designed for the store where it will be used.
Tarseel designs, develops and fabricates in-store tools, displays and brand collateral, from Energizer checkout displays to Astonish podium setups. We adapt POSM for traditional kiryana stores and large hypermarkets, with in-house expertise working alongside external agencies and selected vendors.
Social & traditional media
Building awareness beyond the point of sale.
Tarseel manages social media activity for brand partners, including posts and reels produced with specialist creative partners. We can support a brand’s existing marketing team or take responsibility for managing its social media presence in Pakistan.
Tarseel also runs influencer collaborations with content creators in relevant lifestyle niches, tracking partnerships through unique codes and links to measure what delivers results. We support or manage traditional media activity as part of the wider brand plan, coordinating external partners where needed.
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New product development
Developing products for the market.
Tarseel supports product development and portfolio expansion for the Pakistan market, from building the Shine On range to introducing new SKUs within partner portfolios. For Astonish alone, newly launched SKUs in FY 2025–26, including Foam & Fresh Blocks and new Dishwash packs, accounted for 13% of total annual sales and contributed to 46% overall brand growth for the year.
13%of Astonish annual sales from new SKUs, FY 2025–26
46%overall Astonish brand growth for the year
Partner with us
Let’s build what your brand needs next.
Whether the priority is stronger in-store execution, a managed media presence or a new product for Pakistan, we can discuss the support Tarseel can provide.