International Modern Trade
We work with international retail chains including Metro, Carrefour and Spar, coordinating listings, customer requirements and stock availability.
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Distribution & route to market
From import to in-market execution.
Tarseel manages imports, customs clearance, warehousing, sales and distribution for brands in Pakistan. Our network serves modern trade, general trade, HORECA and institutional customers, sub-distributors and ecommerce.
Import and customs clearance
Managing the route into Pakistan.
Tarseel handles imports and customs clearance for international brand partners. Our imports team coordinates with commercial and warehouse teams to move products from arrival into distribution.
Where we sell
Different channels. Different ways to win.
We help brands select the right sales channels for their products and establish availability in those markets.
Local Modern Trade
Our local modern trade coverage includes Imtiaz, Punjab Cash and Carry, Al Fatah, Kifaya, Springs and Naheed. Our account teams coordinate listings and supply with each retailer.
General Trade
General trade gives brands a presence beyond major retail chains and into everyday neighbourhood shopping. Tarseel covers more than 17,000 general trade outlets across Pakistan.
HORECA & Institutional Sales
We cover business customers across hotels, restaurants, hospitals, offices and transport hubs. Product selection, pack formats and purchasing requirements vary, so Tarseel adapts its approach to each customer’s needs.
Sub Distributors
Sub-distribution partners extend Tarseel’s reach into markets including Peshawar, Quetta, Jhelum, Multan and Gujranwala. They provide local coverage as part of our wider distribution network.
E-Commerce
We supply products through online platforms including Daraz and Foodpanda. Ecommerce gives brands another point of purchase alongside physical retail, with its own requirements for product information, availability and promotions.
Sales and key account management
Managing listings and customer relationships.
Tarseel’s sales and key account teams handle listings and customer negotiations across retail channels. They manage the customer relationship and coordinate product availability in line with each brand’s priorities.
Our Brand Building & Marketing team supports these accounts with merchandising, displays and promotions.
Partner with us
Looking for a route to market in Pakistan?
Whether you need support bringing products into the country, building retail distribution or expanding into new channels, talk to Tarseel about your plans.